We craft a story around your customers' problem—and your company's solution.
When it comes to corporate video production, no one wants to see your company's founders talking to the camera anymore — except for maybe your company's founders. Customers want to be captivated by your brand's story, not sold your company's history, work ethic, or mission statement. They want to be shown — in a compelling way — why your product or service is relevant to them, why they should go with you, how your company will improve their day-to-day lives.
They want a branded film.
Read on to see how to educate and entertain your prospective customers with corporate video production done by real filmmakers. Think of it like a short film about your product or service.
Why Produce a branded film?
People who watch branded videos are 62% more likely to show a positive reaction compared with those who watched 30-second ads (AdAge).
Longer-form ads were also both more effective in lifting brand favorability than the 15-second ad. The extra depth and dimension of more complex stories created a more meaningful connection to the brand (Google).
To see an example of a branded film we've produced, watch "Super Hero Mom" below, a branded film we made for L Laundromat, and read on for more about our approach to corporate video production.
Rather than produce a traditional commercial that would hard-sell your services, we'll craft a story-based film that will entertain and educate your potential customers about your service.
"People don’t want to see ads, but they might stop if it’s something that’s interesting and it looks like their friend is posting it, and it doesn’t seem like an ad.”
— Savannah Sanchez, Media Buyer and Ad Consultant